“What’s Today’s Special Day?” Series

“What’s Today’s Special Day?” Series

August 31: Hatsune Miku’s Birthday. The Digital Diva Who Connected the World and the Resonance of the Japanese Soul

Discover the history and global impact of Hatsune Miku on her birthday, August 31. Learn how traditional Japanese animism created the ultimate digital diva and connected creators worldwide.
“What’s Today’s Special Day?” Series

August 30 is “Adventurer’s Day” — The History of Challenging the Unknown in Japan

Discover the rich history of Japan's Adventurer's Day on August 30. Explore the unique Japanese philosophy of coexistence with nature through a captivating tale of mountain ascetics and spiritual exploration.
“What’s Today’s Special Day?” Series

The Secret of August 29: Yakiniku Day and Yaki-Fugu Day

Discover why August 29 is celebrated as Yakiniku Day and Yaki-Fugu Day in Japan. Explore the history, the culture of Goroawase, and a tale of summer stamina.
“What’s Today’s Special Day?” Series

[August 28] The Dawn of a New Era in Japanese Media: Commercial TV Start Day & TV CM Day

Discover the history of August 28, 1953, the day Nippon TV launched Japan's first commercial broadcast. Read the funny truth behind Japan's first Seiko TV commercial and how it shaped Japanese high-context pop culture.
“What’s Today’s Special Day?” Series

August 27 is “Chinsuko Day”: A Miraculous Baked Sweet Spreading from the Ryukyu Royal Court to the World

Discover the fascinating history of Chinsuko, Okinawa's famous traditional cookie. Learn how this Ryukyu Kingdom royal sweet represents the unique blend of cultures in Japan.
“What’s Today’s Special Day?” Series

August 26, 1958: The Birth of “Asahi Gold” and the Revolution of Japanese Beer Culture

Discover how the release of Asahi Gold on August 26, 1958, Japan's first canned beer, revolutionized Japanese outdoor culture like Hanami and Shinkansen travel. Read the fascinating 9-year history!
“What’s Today’s Special Day?” Series

August 25: The Introduction of Firearms to Japan (1543) – The Two Matchlocks That Changed History and the Hidden Tragedy of a Young Girl

On August 25, 1543, firearms were introduced to Japan. Discover the hidden, tragic folklore of Wakasa and how it sparked Japan's legendary Monozukuri craftsmanship.
“What’s Today’s Special Day?” Series

August 24 is Toothbrush Day: Decoding Japan’s Culture of Cleanliness Through Edo-Period Oral Care

Discover why August 24 is Toothbrush Day in Japan. Explore the fascinating Edo-period "Fusayoji" oral care culture, Ukiyo-e history, and the Japanese spirit of cleanliness.
“What’s Today’s Special Day?” Series

August 23 is “Oil Day”: The Miracle of Oyamazaki That Illuminated Japan

Discover the fascinating history of Japan's Oil Day on August 23rd. Explore how the Oyamazaki oil guild illuminated medieval Kyoto and shaped Japanese culture, from traditional lighting to the origins of Tempura.
“What’s Today’s Special Day?” Series

August 22 is Kin Shachi Day: Japan’s Golden Guardian Deities

Discover the epic history behind Japan's Golden Shachihoko Day on August 22. Learn how Nagoya Castle's golden guardians survived demolition, traveled to Europe, and rose from ashes.