#Hanami

“What’s Today’s Special Day?” Series

August 26, 1958: The Birth of “Asahi Gold” and the Revolution of Japanese Beer Culture

Discover how the release of Asahi Gold on August 26, 1958, Japan's first canned beer, revolutionized Japanese outdoor culture like Hanami and Shinkansen travel. Read the fascinating 9-year history!
“What’s Today’s Special Day?” Series

March 27 is “Sakura Day”: The Fascination and History of Cherry Blossoms that Stir the Japanese Soul

March 27th is Sakura Day in Japan! Dive into the deep history of Hanami, the beautiful philosophy of 'Mono no Aware', and why cherry blossoms are the soul of Japanese culture.