#Izakaya

“What’s Today’s Special Day?” Series

March 17 is “Asahi Super Dry Day”! The “Karakuchi” Revolution that Changed Japanese Beer Culture

Discover the history of March 17th, Asahi Super Dry Day. Learn how this iconic "Karakuchi" beer revolutionized Japanese Izakaya culture, the meaning of "Toriaezu Nama," and Japan's spirit of craftsmanship.